A strategic blueprint for creating high-performance digital experiences with cutting-edge techniques and industry best practices
site:domain.com
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┌───────────────────────────────┐ │ الموضوع الرئيسي (Pillar) │ │ "برنامج HR SaaS إدارة التوظيف"│ └─────────────┬─────────────────┘ │ ┌────────────┼─────────────┬─────────────┐ │ │ │ │ │ موضوع فرعي 1│ موضوع فرعي 2│ موضوع فرعي 3│ │ "كيفية فلترة │ "تنظيم جداول"│ "أدوات تقييم"│ │ "السير الذاتية"│ "المقابلات"│ "المتقدمين" │ └─────┬──────┘ └──────┬────┘ └──────┬────┘ │ │ │ ┌─────┴────┐ ┌─────┴────┐ ┌─────┴────┐ │ كلمات │ │ كلمات │ │ كلمات │ │ طويلة │ │ طويلة │ │ طويلة │ │ بحال: │ │ بحال: │ │ بحال: │ │ "فلترة │ │ "تنظيم │ │ "تقييم" │ │ السير │ │ جداول" │ │ الموظفين"│ │ الذاتية" │ │ "المقابلات"│ │ "أفضل أدوات"│ └──────────┘ └──────────┘ └──────────┘
Dima chuf competitors shdayrin.
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broad keyword like HR SASS aitssma pillar page and” how to manage resume sytep by tspe” could be cluster. Dak cluster aikhli googlebots fhma logiciel dialk mzn i9ad shy 7Ad taper keyword m3Ndosh 3ala9A b home page tl3 lih home page dialk 7yt 3rf user intent shbgha dik intent bnitiha b clusters
When your site grows, some cluster pages become important enough to host their own cluster groups. Turning a cluster into a pillar lets you organize content better and boost SEO relevance.
Example
What are keywords?
These are the important words or phrases people type into Google when they search for something.
These are the big important words that describe your whole topic.
For example, if your site is about HR SaaS managing resumes, seed keywords could be:
Why?
Seed keywords help you decide what your big main page (Pillar Page) will be about.
This big page talks about the main topic using those seed keywords.
What are long-tail keywords?
These are longer, more specific phrases that people search for.
For example:
Why?
Long-tail keywords help you create smaller pages or blog posts that focus on specific questions or problems people have. These are called Topic Clusters.
Use your seed keywords to make one big page that explains your whole topic clearly.
This page should talk about everything generally and link to smaller pages (clusters) for details.
Why?
Google loves when you have one big page showing you’re an expert on a topic.
It also helps visitors understand your site’s main focus.
Each cluster is about a long-tail keyword — a specific question or detail about your big topic.
Write small pages or posts answering those questions.
Link each cluster back to your big pillar page and vice versa.
Why?
Clusters help Google understand your website better.
They also give visitors detailed answers, keeping them on your site longer.
When your website grows, some clusters become big enough to have their own smaller clusters.
You can turn a cluster into a sub-pillar page, which links to even more detailed clusters.
Example:
Why?
This keeps your site neat and organized.
It shows Google you’re an expert on many related topics, boosting your rankings.
Use simple URLs like:
yoursite.com/hr-saas-solutions
(pillar page)
yoursite.com/blog/resume-filtering
(cluster post)
Use clear titles and headings so visitors and Google know what each page is about.
Why?
Clear URLs and titles help Google index your pages better and help visitors find what they want fast.
Always link from your pillar page to cluster pages, and from clusters back to the pillar.
Also, link clusters to each other if they are related.
Why?
Internal links help Google crawl your site and understand the relationships between pages.
They also guide visitors to read more on your site.
Use images or videos on your pages to explain ideas better.
Why?
Visitors stay longer when content is interesting and easy to understand.
Google notices this and ranks your site higher.
Use Google Analytics and Search Console to see which pages visitors like and how they find you.
Why?
This helps you fix what’s not working and make your site better.
Step | What to Do | Why It’s Important |
---|---|---|
Find Seed Keywords | Pick big important keywords | To build your main big pillar page |
Use Long-Tail Keywords | Find detailed, specific phrases | To create many detailed cluster pages |
Create Pillar Page | Write one big, general page | Shows expertise and organizes content |
Make Topic Clusters | Write detailed pages for each long-tail | Helps visitors and improves Google rankings |
Organize Clusters | Turn big clusters into sub-pillars | Keeps site organized, boosts SEO power |
Clear URLs & Titles | Use simple, descriptive URLs and headings | Helps Google and visitors understand your pages |
Internal Linking | Link pillar and cluster pages together | Helps Google crawl and visitors navigate |
Add Media | Use images/videos | Engages visitors and improves ranking |
Monitor Performance | Use analytics tools | To improve and fix your site |
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